The Mesquite Online News - Texas A&M University-San Antonio

Digital advertising available for student orgs

Digital screen displays two events in the foyer at Main Campus Building. Student organizations can contact University Communications to display advertisements. Photos by Anaiah Liserio

Suppose you’re a member of a student organization and you have an event you want to publicize. Facebook, email and hard-copy fliers are all options, but there are also flatscreen monitors that can display a student organization’s advertisements free of charge.

Student organizations can coordinate with University Communications to upload fliers and receive free design tutorials. There are several guidelines to follow before the advertisement is posted, Communications Specialist Jillian Reddish said.

  • Keep margins narrow or have no margins in order to reduce white space on the screen.
  • Keep text vertical or horizontal, clear and short. This will make it easy to read in the 10 seconds the advertisement is displayed.
  • Also, have the name of the University and address if needed in correct format.
  • Have contact or sponsorship information as well.
  • Follow the Publications Standard Guide. This can be found online under University Communications Web page.
  • Must be approved by the office of student affairs.

Reddish encouraged groups to submit advertisements early in case of revisions.

“We don’t have specific people in the office right now that only handle (the electronic boards),” said Melissa Gonzales, University Communications administrative assistant III. Because of the volume of requests “It takes a couple days (to post).”

Reddish said she offers design tutorials at the beginning of the semester. Sessions can also be scheduled by calling 210-784-1100.

The University’s electronic monitors are “the best way for students to get information,” Gonzales said.

Seven digital screens at Main Campus Building display University events and advertisements for student organizations.

Eleven digital screens were activated during fall 2011; three were activated at Brooks City-Base Campus and seven installed and activated at Main Campus Building. Seven digital screens are currently functional at Main Campus, Reddish said.

“We really want to increase the number of digital screens (on campus),” Tracy Hurley, head of the School of Business, said. “There is always room for improvement.”

Reddish said, “The digital screens are part of the construction process for the new buildings.” Groundbreaking for the Central Academic Building and The Patriot’s Casa is expected next academic year.

Reddish said that once a flier is outdated, it is removed and replaced with a flier that is more current.

“We keep it updated as much as possible,” Gonzales said.

About the Author

Shawna Mount
Shawna Mount
Shawna Mount is the Cultura Editor and Advertising Director for The Mesquite. Shawna is a communication-journalism major and attended Northwest Vista College. She is a 2008 Radford High School (Honolulu, Hawaii) graduate. As managing editor of her high school newspaper, she also wrote feature articles for the Honolulu Star-Bulletin.

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