The Mesquite Online News - Texas A&M University-San Antonio

Modern expo embraces quinceañera tradition

The Quinceañera Magazine hosts an expo here in San Antonio, which the magazine has coined as the “premier Quinceañera Showcase for professionals to conduct face-to-face business with potential customers.” The expo will be held from noon to 5 p.m. on Sunday, Feb.17, hosted at the Henry B. Gonzalez Convention Center located at 900 E. Market St.

Advance tickets are available via the website for $8 plus applicable fees and taxes. Tickets can also be purchased at the door for $10.

A Quinceañera is an elaborate 15th birthday party celebrated in the Mexican and Mexican-American tradition that can cost upwards of thousands of dollars. According to one Univision national market study, over 400,000 Quinceañera celebrations occur each year.

“This party will be better than those luxurious sweet-sixteen parties you see on TV—ours has meaning and history,” Dayra Galvan said.

Galvan attended the expo last year at the Freeman Coliseum Expo Hall. She values her Mexican heritage. Even if it comes with a hefty price tag, stories passed onto her from family encourage her beliefs in such traditions.

She estimates she will spend around $11,000 on her daughter’s Quinceañera, which she called a “modest event.”

“I know it seems like a lot of money, but it’s not just stuff,” said Galvan. “There is a lot of history of why we do these things, that is why the family should come.”

The San Antonio Quinceañera Expo allows opportunities for mothers and daughters to share their experience with family and friends. Only those attending will have access to showcase displays of various dresses, decorations, food, reception halls, mariachi bands and cakes under one roof.

Mothers like Galvan plan multiple visits to the expo because the vendors are known to change. According to Quinceañera Magazine’s website, over 100 dedicated vendors will be available to meet the demands of Quinceañera party planning. The magazine also claims bridal and prom planning providers will be in attendance.


About the Author

Melanie Trevino
Melanie Trevino
Melanie F. Treviño is a senior Communication major at Texas A&M University-San Antonio. In addition to her full-time academic course load, she is a recruiter for an experiential marketing company and works full-time as a project manager for a commercial real estate broker. She researches, organizes and implements strategies to enhance the organization's client base. Melanie is an active member of the campus’ Mexican American Student Association chapter and member of the Public Relations Society of America. She recently joined The Association for Women in Communications’ local chapter. She enjoys discussing current events, marketing, and social issues with her classmates. She advocates for equitable opportunities for others abroad and sponsors a child through the Compassion International charity. Trevino plans on pursuing a career in business development and public relations when she graduates.

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